书目详细信息
： Encyclopaedia of marketing research measurement, method and application vol.1 /
书目信息 机读格式(MARC)
| ISBN： | 9781788355711 |
|---|---|
| 编目源： | ZTJCKTS ZTJCKTS |
| 题名： | Encyclopaedia of marketing research measurement, method and application vol.1 / Contributors, Stan Lipovetsky, Icha Oyza, Rong Wu, Alexandre Borba Salvador et al. |
| 索书号： | F713.50-61/L764E/1 |
| 载体形态： | 4 volumes : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | V. 1. Marketing research: a practical approach -- v. 2. Marketing research: applications to contemporary issues -- v. 3. Marketing research: tools and techniques -- v. 4. Marketing research and information systems. |