ISBN: | 0-02-384591-0 |
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编目源: | DLC DLC |
地理区域代码: | n-us--- |
个人名称: | Mowen, John C. |
题名: | Consumer behavior / John C. Mowen. |
版本说明: | 3rd ed. |
索书号: | F713.55/M |
出版发行项: | New York : Toronto : Macmillan ; Maxwell Macmillan Canada, c1993. |
载体形态: | p. cm. |
丛编说明: | The Macmillan series in marketing |
书目附注: | Includes bibliographical references and indexes. |