个人名称: | Wasson, Chester R. |
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题名: | Buying behavior and marketing decisions [by] Chester R. Wasson [and] David H. McConaughy. |
索书号: | F713.5/W323 |
出版发行项: | New York, Appleton-Century-Crofts [1968] |
载体形态: | vii, 547 p. illus. 24 cm. |
一般附注: | Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy. |
书目附注: | Bibliography: p. 500-506. |