ISBN: | 0130411035 |
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个人名称: | Weinrauch, J. Donald,1942- |
题名: | Applied marketing principles / J. Donald Weinrauch, William E. Piland. |
索书号: | F713.5/W423E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1979. |
载体形态: | xi, 432 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and indexes. |