ISBN: | 9781119923732 (pbk.) : |
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编目源: | CEPC1 CEPC1 |
个人名称: | Aaker, David A. |
题名: | Strategic market analysis / authors David A. Aaker, Christine Moormann . |
版本说明: | 11th ed. |
索书号: | F713.50/A122E |
出版发行项: | Hoboken, N.J. : Wiley, c2018. |
载体形态: | ix, 380 p. : ill. ; 28 cm. |
书目附注: | Includes bibliographical references (p. 354-366) and index. |