书目详细信息
： Applied consumer psychology :
书目信息 机读格式(MARC)
| ISBN： | 9781398620797 |
|---|---|
| ISBN： | 1398620793 |
| 编目源： | CTX CTX CQC YDX |
| 个人名称： | Harvey, Gareth J., |
| 题名： | Applied consumer psychology : how to use psychological insights in marketing / Gareth J Harvey. |
| 索书号： | F713.5/H342E |
| 出版发行项： | London : KoganPage, 2025. |
| 载体形态： | xxi, 406 pages : illustrations (black & white) ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | An introduction to consumer psychology -- Attention and perception -- The psychology of motivation -- The psychology of personality -- The role of learning and memory in marketing -- The psychology of copywriting: words that sell -- The psychology of branding -- The psychology of advertising -- The psychology of social media: likes, shares and sales -- The psychology of pricing -- The psychology of price promotion and competitions -- Psychology in the aisles: psychological influences in the shopping environment -- The psychology of online shopping -- The psychology of packaging -- The science of persuasion -- Market research: a psychological approach. |