ISBN: | 0324222580 |
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编目源: | TEF TEF DLC |
个人名称: | Czinkota, Michael R. |
题名: | The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina. |
索书号: | F746.12/C998E |
出版发行项: | Mason, OH : Thomson, 2004. |
载体形态: | xiii, 252 p. : ill., map ; 24 cm. |
一般附注: | Author`s name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]. |
一般附注: | "American Marketing Association." |
书目附注: | Includes bibliographical references and index. |