ISBN: | 0135581222 : |
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题名: | Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox. |
版本说明: | Rev. ed. |
索书号: | F713.5/K81E |
出版发行项: | Englewood Cliffs, N.J. : Prentice-Hall, c1980. |
载体形态: | xii, 432 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |