ISBN: | 0060443596 |
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地理区域代码: | n-us--- |
个人名称: | McDaniel, Carl D. |
题名: | Marketing / Carl McDaniel, Jr. |
版本说明: | 2nd ed. |
索书号: | F713.5/M134=2E |
出版发行项: | New York : Harper & Row, c1982. |
载体形态: | xix, 752, [7] p. : ill. ; 24 cm. |
一般附注: | Rev. ed. of: Marketing, an integrated approach. c1979. |
书目附注: | Includes bibliographical references and indexes. |