ISBN: | 0030106494 |
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编目源: | DLC DLC DLC |
个人名称: | Czinkota, Michael R. |
题名: | Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. |
索书号: | F740.2/C998E |
出版发行项: | Fort Worth, TX : Dryden Press, c1996. |
载体形态: | 648 p. : ill. (some col.) ; 26 cm. |
丛编说明: | The Dryden Press series in marketing |
书目附注: | Includes bibliographical references and index. |