个人名称: | Boyd, Harper W. |
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题名: | Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. |
版本说明: | 3d ed. |
索书号: | F713.5/B789=3E |
出版发行项: | Homewood, Ill., R. D. Irwin, 1972. |
载体形态: | xv, 813 p. illus. 24 cm. |
书目附注: | Includes bibliographical references. |