ISBN: | 0060443553 |
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地理区域代码: | n-us--- |
个人名称: | McDaniel, Carl D. |
题名: | Marketing, an integrated approach / Carl McDaniel, Jr. |
索书号: | F713.5/M134E |
出版发行项: | New York : Harper & Row, c1979. |
载体形态: | xiv, 544 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |