ISBN: | 0023345004 |
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个人名称: | Evans, Joel R. |
题名: | Marketing / Joel R. Evans, Barry Berman. |
索书号: | F713.5/E92E |
出版发行项: | New York : London : Macmillan ; Collier Macmillan Publishers, c1982. |
载体形态: | xxvi, 723, 64 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |