ISBN: | 0024217808 |
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个人名称: | Tull, Donald S. |
题名: | Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. |
版本说明: | 3rd ed. |
索书号: | F713.5/T918=3E |
出版发行项: | New York : London : Macmillan ; Collier Macmillan, c1984. |
载体形态: | xvi, 794 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |