ISBN: | 0199265852 (pbk.) |
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ISBN: | 9780199265855 (pbk.) |
编目源: | CASHL CASHL |
个人名称: | Gay, Richard. |
题名: | Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. |
索书号: | F713.36/G285E |
出版发行项: | Oxford ; New York : Oxford University Press, 2007. |
载体形态: | xvii, 538 p. : col. ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |