ISBN: | 0750602414 |
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编目源: | DLC DLC |
个人名称: | Hatton, Angela. |
题名: | Economic theory and marketing practice / Angela Hatton and Michael Oldroyd. |
索书号: | F713.5/H366E |
出版发行项: | Oxford ; Boston : Butterworth-Heinemann, 1992. |
载体形态: | xi, 386 p. : ill. ; 25 cm. |
一般附注: | "Published on behalf of the Chartered Institute of Marketing." |
书目附注: | Includes bibliographical references and index. |