ISBN: | 9780415495097 (hb) |
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ISBN: | 9780415495172 (pb) |
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ISBN: | 9780203857120 (eb) |
编目源: | DLC DLC |
个人名称: | Fisher, Timothy C. G.,1959- |
题名: | Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik. |
索书号: | F270/F536E |
出版发行项: | London : Routledge, 2010. |
载体形态: | xi, 388 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. |