ISBN: | 9783030107932 (hbk.) : |
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ISBN: | 3030107930 (hbk.) |
编目源: | YDX YDX YDXIT BDX OCLCF CHVBK OCLCO UPM DGW ICU |
个人名称: | Eisend, Martin. |
题名: | Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss. |
索书号: | F713.5/E36E |
出版发行项: | Cham, Switzerland : Springer, [2019] |
载体形态: | ix, 238 pages : illustrations ; 25 cm. |
书目附注: | Includes bibliographical references and index. |