ISBN: | 9780131754348 (pbk) |
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ISBN: | 0131754343 (pbk) |
编目源: | DLC BTCTA BAKER YDXCP C#P BWX DLC |
个人名称: | Keegan, Warren J. |
题名: | Global marketing / Warren J. Keegan, Mark C. Green. |
版本说明: | 5th ed. |
索书号: | F740.4/K26E |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. |
载体形态: | xxiv, 643 p. : ill. ; 28 cm. |
书目附注: | Includes bibliographical references and indexes. |