书目详细信息
： THE DARTNELL PUBLIC RELATIONS HANDBOOK,
书目信息 机读格式(MARC)
| 编目源： | DLC DLC DLC |
|---|---|
| 个人名称： | Darrow, Richard W. |
| 题名： | The Dartnell public relations handbook, by Richard W. Darrow, Dan J. Forrestal [and] Aubrey O. Cookman. |
| 版本说明： | [1st ed.] |
| 索书号： | C912.3/D225E |
| 出版发行项： | Chicago, Dartnell Corp. [1967] |
| 载体形态： | 944 p. illus., ports. 23 cm. |
| 一般附注： | Based on the Dartnell public relations handbook, edited by J. C. Aspley and L. F. Van Houten, which will be found under Dartnell Corporation. |
| 格式化内容附注： | Public relations today, by R. W. Darrow.--Internal communications, by D. J. Forrestal.--External public relations, by A. O. Cookman.--PR tools and media.--Bibliography (p. 927-928) |