ISBN: | 0030666457 |
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个人名称: | Dunn, S. Watson1918- |
题名: | Advertising; its role in modern marketing [by] S. Watson Dunn. |
版本说明: | 2d ed. |
索书号: | F713.8/D923=1E |
出版发行项: | New York, Holt, Rinehart and Winston [1969] |
载体形态: | viii, 629 p. illus. (part col.) 26 cm. |
书目附注: | Includes bibliographies. |