ISBN: | 0030190118 |
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个人名称: | Johnson, Eugene M., |
题名: | Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr. |
版本说明: | 2d ed. |
索书号: | F713.5/J66E |
出版发行项: | Hinsdale, Ill. : Dryden Press, c1977. |
载体形态: | 347 p. ; 24 cm. |
书目附注: | Includes bibliographical references. |