书目详细信息
： The 10 rules of highly effective pricing :
书目信息 机读格式(MARC)
| ISBN： | 9781394195763 |
|---|---|
| ISBN： | 1394195761 |
| 编目源： | UKMGB UKMGB BDX YDX OCLCO OCLCF |
| 个人名称： | Zatta, Danilo, |
| 题名： | The 10 rules of highly effective pricing : how to transform your price management to boost profits / Danilo Zatta. |
| 索书号： | F014.3/Z36E |
| 出版发行项： | Hoboken : John Wiley & Sons, Inc., 2024. |
| 载体形态： | xii, 292 pages ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | PART I: Ineffective Pricing Rules. Why Pricing is Key but Seldomly Effective -- PART II: The 10 Rules of Highly Effective Pricing. Rule 1: Make Pricing a CEO Priority. Rule 2: Disseminate the Culture of Profit. Rule 3: Understand and Sell Value. Rule 4: Differentiate Prices. Rule 5: Consolidate Profits by Increasing Prices. Rule 6: Avoid Price Wars. Rule 7: Cultivate Your Price Image. Rule 8: Employ Technologies, Directing Algorithms. Rule 9: Set the Pricing Governance. Rule 10: Debunk the Myths of Pricing -- PART III: How to Win. Success with the Pricing Transformation. |