ISBN: | 0-669-07210-9 |
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个人名称: | Rothschild, Michael L. |
题名: | Marketing communications : from fundamentals to strategies / Michael L. Rothschild. |
索书号: | F713.51/R |
出版发行项: | Lexington, Mass. : D.C. Heath., c1987. |
载体形态: | xviii, 766, 11 p. : ill. (some col.) ; 27 cm. |
书目附注: | Includes bibliographies and index. |