ISBN: | 0256031002 (pbk.) |
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个人名称: | Engel, James F. |
题名: | Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. |
版本说明: | Rev. ed. |
索书号: | F713.1/E57-2E |
出版发行项: | Homewood, Ill. : R.D. Irwin, 1984. |
载体形态: | x, 282 p. : ill. ; 23 cm. |
丛编说明: | The Irwin series in marketing |
一般附注: | Includes index. |