书目详细信息
： Explorations of marketing in society /
书目信息 机读格式(MARC)
| ISBN： | 9780324304305 (hbk.) |
|---|---|
| ISBN： | 0324304307 (hbk.) |
| 编目源： | DLC DLC BAKER BTCTA C#P YDXCP DLC |
| 题名： | Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. |
| 索书号： | F713.5/G975E |
| 出版发行项： | Mason, Ohio : Thomson, 2007. |
| 载体形态： | xix, 955 p. : ill. ; 25 cm. |
| 一般附注： | Assembles academic contributions that have already been published in journals, coupled with invited commentaries. |
| 书目附注： | Includes bibliographical references and index. |