ISBN: | 0256132216 |
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编目源: | DLC DLC DLC |
题名: | Marketing / Eric N. Berkowitz ... [et al.]. |
版本说明: | 4th ed. |
索书号: | F713.5/B513.1=2E |
出版发行项: | Burr Ridge, Ill. : Irwin, c1994. |
载体形态: | xxviii, 787 p. : col. ill. ; 27 cm. |
书目附注: | Includes bibliographical references (p. [731]-752) and indexes. |