ISBN: | 0044451172 (alk. paper) |
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个人名称: | O`Shaughnessy, John. |
题名: | Competitive marketing : a strategic approach / John O`Shaughnessy. |
版本说明: | 2nd ed. |
索书号: | F713.5/O82=2E |
出版发行项: | Boston : Unwin Hyman, 1988. |
载体形态: | 460 p. : ill. ; 24 cm. |
一般附注: | Includes indexes. |
书目附注: | Bibliography: p. 433-449. |