ISBN: | 9780470537190 (cloth) |
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编目源: | DLC DLC DLC |
个人名称: | Fox, Vanessa,1972- |
题名: | Marketing in the age of Google : your online strategy is your bussiness strategy / Vanessa Fox. |
索书号: | F713.36/F794E |
出版发行项: | Hoboken, N.J. : John Wiley & Sons, c2010. |
载体形态: | xiv, 242 p. ill.; 24 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. |