ISBN: | 0749420138 |
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个人名称: | Smith, Paul. |
题名: | Strategic marketing communications :new ways to build and integrate communication./ Chris Berry and Alan Pulford. |
索书号: | F713.5/S656E |
出版发行项: | London: Kogan Page Ltd., 1997. |
载体形态: | xiv, 290p. ill. 23.5cm. |
书目附注: | includes index. |