书目详细信息
： MARKETING MANAGEMENT PERSPECTIVES AND APPLICATIONS
书目信息 机读格式(MARC)
| ISBN： | 025601843X |
|---|---|
| 编目源： | DLC DLC DLC |
| 题名： | Marketing management perspectives and applications / edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. |
| 索书号： | F713.5/W893E |
| 出版发行项： | Homewood, Ill. : R. D. Irwin, 1976. |
| 载体形态： | xi, 433 p. : ill. ; 23 cm. |
| 一般附注： | "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making." |
| 书目附注： | Includes bibliographical references. |