ISBN: | 0275983900 (alk. paper) |
编目源: | DLC DLC YDX UKM |
个人名称: | Burke, Edmund M. |
题名: | Managing a company in an activist world : the leadership challenge of corporate citizenship / Edmund M. Burke. |
索书号: | F270-05/B959E |
出版发行项: | Westport, Conn. : Praeger, 2005. |
载体形态: | xi, 190 p. ; 25 cm. |
书目附注: | Includes bibliographical references (p. [173]-182) and indexes. |
格式化内容附注: | With apologies to James Carvelle-- : "it`s the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The site community strategy, continued -- The societal strategy--the CEO`s reponsibility. |