ISBN: | 9781422101995 (alk. paper) |
---|
ISBN: | 1422101991 (alk. paper) |
编目源: | DLC DLC BAKER BTCTA C#P YDXCP DLC |
个人名称: | Evans, David S.1954- |
题名: | Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee. |
索书号: | F276.4/E92E |
出版发行项: | Boston, MA : Harvard Business School Press, c2007. |
载体形态: | xi, 228 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references (p. 207-216) and index. |
格式化内容附注: | What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code. |