ISBN: | 002426590X |
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个人名称: | Westing, J. Howard1911- |
题名: | Modern marketing thought / J. Howard Westing, Gerald Albaum. |
版本说明: | 3d ed. |
索书号: | F713.5/W529E |
出版发行项: | New York : Macmillan, [1975] |
载体形态: | xiii, 525 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |