ISBN: | 053819510X |
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编目源: | DLC DLC DLC |
个人名称: | O`Dell, William F.1909- |
题名: | Marketing decision making : analytic framework and cases / William F. O`Dell, Andrew C. Ruppel, Robert H. Trent. |
版本说明: | 2d ed. |
索书号: | F713.5/O23E |
出版发行项: | Cincinnati : South-Western Pub. Co., c1979. |
载体形态: | vi, 362 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographies and index. |