ISBN: | 025603236X |
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个人名称: | Scott, James Dacon. |
题名: | Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor. |
版本说明: | 5th ed. |
索书号: | F713.5/S427E |
出版发行项: | Homewood, Ill. : R.D. Irwin, 1985. |
载体形态: | xviii, 818 p. : ill. ; 25 cm. |
一般附注: | Previous eds. by Stewart Henry Rewoldt. |
书目附注: | Includes bibliographical references and indexes. |