ISBN: | 0131428950 |
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个人名称: | Gupta, Sunil,1958- |
题名: | Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. |
索书号: | F713.3/G896E |
出版发行项: | Upper Saddle River, NJ : Wharton School Pub., 2005. |
载体形态: | xvii, 205 p. : ill. ; 24 cm. |