ISBN: | 0538195908 |
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个人名称: | Nylen, David W. |
题名: | Advertising : planning, implementation & control / David W. Nylen. |
版本说明: | 3rd ed. |
索书号: | F713.8/N995=2E |
出版发行项: | Cincinnati : South-Western Pub. Co., c1986. |
载体形态: | vii, 700 p., [4] leaves of plates : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographies and index. |