ISBN: | 0256029393 |
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个人名称: | Mason, Joseph Barry. |
题名: | Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell. |
索书号: | F713.5/M399-3E |
出版发行项: | Plano, Tex. : Business Publications, 1987. |
载体形态: | xvii, 810 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographies and indexes. |