ISBN: | 9780470169810 (pbk.) |
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ISBN: | 0470169818 (pbk.) |
编目源: | DLC DLC BTCTA BAKER UKM YDXCP C#P BWX CDX DLC |
地理区域代码: | n-us--- |
个人名称: | Hartley, Robert F.,1927- |
题名: | Marketing mistakes and successes / Robert F. Hartley. |
版本说明: | 11th ed. |
索书号: | F737.123/H332E |
出版发行项: | Hoboken, NJ : Wiley, c2009. |
载体形态: | x, 406 p. : ill. ; 23 cm. |
一般附注: | "30th anniversary." |
书目附注: | Includes bibliographical references and index. |