ISBN: | 067520092X |
---|---|
个人名称: | Hisrich, Robert D. |
题名: | Marketing decisions for new and mature products : planning, development, and control / Robert D. Hisrich and Michael P. Peters. |
索书号: | F713.5/H673E |
出版发行项: | Columbus : C.E. Merrill Pub. Co., c1984. |
载体形态: | xii, 424 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographies and index. |