ISBN: | 0-395-43358-4 |
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编目源: | DLC DLC |
个人名称: | Pride, William M. |
题名: | Marketing : concepts and strategies / William Pride, O.C. Ferrell. |
版本说明: | 7th ed. |
索书号: | F713.5/P94 |
出版发行项: | Boston, Mass. : Houghton Mifflin Co., c1991. |
载体形态: | xxxvi, 774, [66] p. : col. ill. ; 26 cm. |
一般附注: | Includes index. |