ISBN: | 0256018375 |
---|---|
个人名称: | Boyd, Harper W., |
题名: | Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis. |
版本说明: | Rev. ed. |
索书号: | F713.5/B789-2E |
出版发行项: | Homewood, Ill. : R. D. Irwin, 1976. |
载体形态: | ix, 710 p. : ill. ; 24 cm. |
一般附注: | Includes index. |