书目详细信息
： Marketing communications :
书目信息 机读格式(MARC)
| ISBN： | 9780749461935 |
|---|---|
| ISBN： | 0749461934 |
| ISBN： | 9780749461942 |
| ISBN： | 0749461942 |
| 编目源： | DLC DLC YDXCP CDX SINLB BWX DLC |
| 个人名称： | Smith, P. R.1957- |
| 题名： | Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. |
| 版本说明： | 5th ed. |
| 索书号： | F713.8/S656E |
| 出版发行项： | Philadelphia, PA : Kogan Page, 2011. |
| 载体形态： | xviii, 483 p. ; 25 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. |