ISBN: | 0030016738 |
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个人名称: | Dunn, S. Watson1918- |
题名: | Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban. |
版本说明: | 6th ed. |
索书号: | F713.8/D923=2E |
出版发行项: | Chicago : Dryden Press, c1986. |
载体形态: | xxviii, 802 p., [8] p. of plates : ill. (some col.) ; 25 cm. |
丛编说明: | Dryden Press series in marketing |
书目附注: | Includes bibliographies and index. |