ISBN: | 0675200881 |
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个人名称: | Runyon, Kenneth E. |
题名: | Advertising / Kenneth E. Runyon. |
版本说明: | 2nd ed. |
索书号: | F713.8/R943E |
出版发行项: | Columbus, Ohio: C.E. Merrill Pub. Co., c1984. |
载体形态: | xiii, 702 p. : ill. (some col.) ; 29 cm. |
一般附注: | Rev. ed. of: Advertising and the practice of marketing. c1979. |
书目附注: | Includes bibliographical references and indexes. |