书目详细信息
： How to save the FMCG industry :
书目信息 机读格式(MARC)
| ISBN： | 9783030929855 |
|---|---|
| 编目源： | YDX YDX GW5XE OCLCO EBLCP |
| 个人名称： | Leach, Chris, |
| 题名： | How to save the FMCG industry : a practical guide for building collaboration between suppliers and retailers / Chris Leach. |
| 索书号： | F252.1/L434E |
| 载体形态： | 240 pages : illustrations (color, black and white) ; 24 cm |
| 一般附注： | Includes index. |
| 格式化内容附注： | Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we've come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies -- Chapter 5: Collaboration Under the Microscope-Cross-Case Analysis -- Chapter 6: The New Model of Collaboration -- Chapter 7: Summary and Conclusions-making the Move Toward Real Collaboration. |