ISBN: | 0470860820 (cloth : alk. paper) |
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个人名称: | Morgan, Adam. |
题名: | The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan. |
索书号: | F760.5/M847E |
出版发行项: | Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, 2004. |
载体形态: | xii, 336 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. [324]-329) and index. |