ISBN: | 9781337693974 |
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ISBN: | 9780357033937 |
编目源: | DLC DLC DLC |
个人名称: | Babin, Barry J., |
题名: | Essentials of marketing research / Barry J. Babin, Louisiana Tech University. |
版本说明: | Seventh edition. |
索书号: | F713.5/B114-2E |
载体形态: | xxii, 490 pages : color illustrations ; 28 cm |
一般附注: | Earlier edition entered under: William G. Zikmund. |
书目附注: | Includes bibliographical references (pages 475-482) and index. |