ISBN: | 0822101998 |
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地理区域代码: | n-us--- |
个人名称: | Berkman, Harold W. |
题名: | Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson. |
索书号: | F713.5/B513E |
出版发行项: | Encino, Calif. : Dickenson Pub. Co., c1978. |
载体形态: | 562 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references and index. |